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Growth25 Jul 20264 min read

What to post after you drop a new product

The launch post is not the marketing. The seven days after it are.

FT

FFINDSHOP creator team

Writing about selling digital work in India

๐Ÿ“ฃ

Most creators post once, get a handful of likes and assume the launch failed. Attention is not a single event; it is a week of repeated, varied contact.

Plan five posts before you plan the product: the problem, the proof, the product, the objection and the deadline.

Rotate the angle

Show the outcome first. Then show the file. Then answer the most common โ€œbut will this work for me?โ€ question. Then show someone using it.

Same link every time. Different reason to click.

Use Auto-DM

Attach a keyword to the product and let comments become DMs. It turns passive engagement into a conversation without you replying manually.

The best launch is boring, repetitive and consistent. Do that for a week.

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